When should I use SMM?
You are recommended to create social network accounts if you have campaigns, an online store, or a brand that needs to be popularized and promoted. Almost all entrepreneurs should have social media groups, but they are the most effective for entertainment, selling the original goods, innovative products, exclusives and trend items.
SMM requires time, quality content, constant presence in the network, communication with users and work with negative feedback from the audience.
First of all, you increase the recognition of your brand, and cause more confidence among clients. An effective content plan for social networks promotion will help to attract more target audience to your site.
The essence of SMM’s work is to popularize your brand and website among the potential customers. The advantage is a direct communication with target audience and easiness in publishing the content with a focus on clients.
KPI stands for key performance indicators, that specialist should provide to the customer. On the basis of it, the results of social network promotion can be measured. Such reports show an increase in the number of subscribers, the difference between ordinary visitors and those who decide to subscribe, the increase of number of likes, comments and reposts.
SMO is a set of measures which attract visitors to a client’s website through a group, and SMM is a way to promote company groups in social media. For an effective SMM work, you need to use different tools and approaches. One of them is SERM – a complex of measures to manage the reputation in social networks, deleting negative feedback and providing positive presentation of goods and brand.
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Vkontakte is primarily focused on young people, there is an advertising content, therefore posts should correspond audience’s preferences. Facebook is considered to be more serious network with more solid audience who is looking for important information. Instagram differs from both of them. It is oriented on images and short posts, as well as small sketches, which have recently became very popular.
The page in social network differs from the group by a large number of people with common interests. The page is aimed at making it easier for the potential client to communicate with the seller. But each social network has its peculiarities – for Facebook it’s better to choose business pages, for Vkontakte – a group.
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