Contextual Advertising Services

Contextual advertising makes it possible to calculate the expenses on each customer to attract them. To understand the profitability you need to compare the average income from each customer with the costs for them. For example, one click will cost 15 UAH, with a 3% conversion, one customer will cost 500-1000 UAH. Accordingly, if the average number of purchases on your site is higher, then contextual advertising is quite cost-effective.

Due to the reports of Google Adwords and Yandex.Direct, the average conversion rate for contextual advertising reaches from 2% to 5%. It depends on the characteristics of the product and its value.

With the right setting and analytics of advertising campaign, it can achieve the maximum effect. It is best of all if you entrust contextual advertising to experts. Experience, professionalism and thoughtful strategy will help to achieve effective advertising with a minimal budget.

CTR is the ration of clickability (referrals to an ad) to the number of impressions. If you properly configure the advertisement, then the indicator is increased. The norm is 5-10%.

The main advantage of contextual advertising is that it gives an immediate result (setting and launch takes from 3-5 working days) – the number of visitors on your website increases immediately, and the conversion is increased accordingly. SEO gives the results from the 4-th month of website promotion.

It happens only if it has been misconfigured or wrongly oriented. But when the task is performed by professionals, the result is always achieved.

In the majority of cases, the ads are not displayed due to the fact that payment has not been received. This also happens when the CTR is too low and the ad campaign does not match the settings and display rules.