Contextual advertising allows you to bring visitors to your website instantly after its launch. The main stages are analysis, adjustment of the advertising campaign and analytics, launching, optimization of expenses, work on conversion.
Contextual advertising or PPC (Pay Per Click) is one of the tools that drive traffic to your site. In this type of advertising you pay for conversions to your site from the advertisements or performed actions on the website. The main difference of PPC from SEO – instant result on the launch day.
Advertising on YouTubefrom 5 000 грн
Media advertisingfrom 5 000 грн
Teaser advertisingfrom 3 000 грн
Press releasesfrom 10 000 грн
Goals settingfrom 500 грн
Analytics of existing companiesfrom 3 000 грн
Banners designfrom 1 000 грн
Video creationfrom 5 000 грн
Общий рост позиций
The landing page was developed and an advertising campaign for the repairs in loft style was launched. We’ve increased the amount of requests from 5 to 30 per month.
Search contextual advertising is the most popular type of advertising, because its content depends on the interests of the client. It is placed on those pages that are relevant to advertising product, so the ads are targeted to the needed audience. There are such types of advertising: teaser, SMM, SEO, media and contextual advertising. The last point is the most effective.
Contextual advertising makes it possible to calculate the expenses on each customer to attract them. To understand the profitability you need to compare the average income from each customer with the costs for them. For example, one click will cost 15 UAH, with a 3% conversion, one customer will cost 500-1000 UAH. Accordingly, if the average number of purchases on your site is higher, then contextual advertising is quite cost-effective.
With the right setting and analytics of advertising campaign, it can achieve the maximum effect. It is best of all if you entrust contextual advertising to experts. Experience, professionalism and thoughtful strategy will help to achieve effective advertising with a minimal budget.
The main advantage of contextual advertising is that it gives an immediate result (setting and launch takes from 3-5 working days) – the number of visitors on your website increases immediately, and the conversion is increased accordingly. SEO gives the results from the 4-th month of website promotion.
In the majority of cases, the ads are not displayed due to the fact that payment has not been received. This also happens when the CTR is too low and the ad campaign does not match the settings and display rules.
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